Alex Fuss is a Personal Insurance Adviser with a unique blend of international business leadership and practical risk management expertise. Originally from Italy, Alex spent more than 30  years in Hong Kong working in senior corporate leadership roles, including Managing Director positions, before relocating to New Zealand in 2020.

Today, Alex specialises in helping individuals, families, business owners, and professionals protect what matters most through tailored personal insurance solutions. His areas of expertise include life insurance, health insurance, income protection, trauma cover, total and permanent disability (TPD) insurance, and business risk protection.

Holding New Zealand’s Financial Services Level 5 qualification, Alex works closely with leading insurers to provide independent, personalised advice that is focused on each client’s unique circumstances and goals. His approach is built on listening first, simplifying complex insurance concepts, and ensuring clients understand both the benefits and limitations of their cover.

Having experienced significant business, financial, and personal challenges throughout his own career and life journey, Alex understands the importance of protecting income, assets, and family wellbeing. This real-world perspective enables him to provide advice that is practical, empathetic, and focused on long-term security.

Based in Auckland, Alex is passionate about helping New Zealanders make informed decisions about their financial protection, with a commitment to delivering professional advice, exceptional service, and ongoing support when clients need it most.

“Good insurance is not about preparing for the worst. It’s about protecting the life you’ve worked hard to build.”– Alex Fuss